“It helps me get up...and work this hard because I know, somewhere out there, a little girl’s thinking, ‘I’m gonna be CEO one day.’”
Adette C. Contreras is a Manila-born, Chicago-raised, and Brooklyn-based graphic designer and entrepreneur. She is the co-founder and CEO of Tinsel Experiential Design, an agency that creates immerse brand experiences, and founder and CEO of In Wild Pursuit, a business strategy and design studio. Her mission as an immigrant woman in the creative field is to propel the changing face of business, challenge the conventional views of entrepreneurship, and avail a bit of magic she’s discovered along the way. In this episode, Adette discusses how she has channeled her creative side into a professional career path, the importance of role models in showing what’s possible, and the value of a global perspective in all aspects of life.